GHK-Cu is most commonly used in medspa settings for skin quality, collagen support, tissue remodeling, and scalp or hair-focused wellness protocols. Its biological role is broader than simply “adding copper”: the GHK peptide binds copper and appears to influence fibroblast activity, collagen and glycosaminoglycan production, antioxidant pathways, and signals involved in repair review. For facial use, the goal is typically gradual improvement in the look and feel of skin rather than an instant tightening effect. For scalp use, GHK-Cu is used to support the hair-follicle environment, although high-quality human hair-growth data are less robust than the skin and cell-biology literature.